I wonder how many times mistakes like this happen these days, when PR disaster is often just a click or a “reply to all” away. D/L the full pdf if you have a chance, it’s a pretty interesting look into corporate press management…
“As journalistic windfalls go this is about as good as it gets. There I was writing a story about how Microsoft is on the cutting edge of using the Internet to become more transparent, and there in front of me are the briefing documents they are using to manage the story. The timing was so fortuitous that I wondered whether it was intentional.”
